TV3 aims to score with new ad model on sports channel

monlcer down jackets TV3 announced last week that it would cheap moncler rebrand TV3, 3E and Be3 as Virgin One, Two and Three. TV3 managing director Pat Kiely said it represented a significant investment in the group’s moncler outlet online free to air channels. monlcer down jackets

He said that the aim of Virgin Two will be to leapfrog RTE Two to become the country’s third most popular station after RTE One and TV3, which marks its 20th anniversary in September.

cheap moncler coats Kiely said the commercial model would involve advanced advertising. “We are going to take a big step into (set top) box data,” he said. cheap moncler coats

cheap moncler sale “We have boxes in 300,000 homes in Ireland and we have entered into a partnership with Sky across UK and Ireland in the Adsmart brand. Having a channel like Virgin Sport and an ability to sell addressable advertising, we can sell advertising in the future in a very different way.” cheap moncler sale

buy moncler jackets “In 2019 we expect to be able to launch our addressable advertising service,” he told the Sunday Independent. He said the technology moncler outlet uk would see the business take a “giant leap” into the advertising space previously occupied by Facebook and Google. buy moncler jackets

moncler outlet store The new channel will create 20 to 30 new jobs and the group’s third studio has been opened to facilitate the moncler sale outlet new station. “We’ve had a phenomenal couple of years in sport, really going back to the Rugby World Cup in 2015 which was the beginning of a real turnaround for the business in terms of its reputation with sport,” Kiely said. The company recently secured rights to all Uefa Champions League and Uefa Europa League matches for the next three years. moncler outlet store

moncler mens jackets “It has created a fantastic opportunity to take moncler outlet sale some of that sport and house it on a sports channel and give sports fans even more than they are getting in the free to air space,” he said. moncler mens jackets

moncler sale He confirmed moncler factory outlet that the Champions League Final, the Europa League final, and the Heineken Champions Cup finals would be on Virgin One, staying free to air. moncler sale

cheap moncler He revealed TV3 has also done a deal with moncler outlet store CAA11, the representatives of Uefa in international football, which gives TV3/Virgin the rights to all competitive European international football outside of Republic of Ireland matches, such as qualifiers for the Euros and World Cup. cheap moncler

cheap moncler outlet He said the rebranding would also help the group compete in a changing market. “We’re evolving independent broadcasting in Ireland. TV3 was the brand for a single channel, free to air business, older technology, which has morphed into a three channel, multi platform business. And the brand has lagged behind where the business was going. cheap moncler outlet

moncler outlet sale “Essentially the new brand lets us catch up on not only where the business has got to technologically and in terms of the media offering but it also future proofs the business. We now have a seamless platform between the channels and the platform and the on demand service,” he said. “The TV3 brand has held us back and this rebrand will give us all an opportunity to reboot and relook at what we’re doing as a connected entertainment business.” moncler outlet sale

moncler sale outlet Virgin One, now TV3, will continue to carry sport and will add a new 8pm evening news bulletin. moncler sale outlet

moncler outlet online Kiely said that viewership of summer reality hit Love Island was between 100,000 and 200,000 on live viewing but the number doubled to over 300,000 when catch up was included. “It has become the most popular show on the player and in the time shifted space.” moncler outlet online

moncler outlet He said cheap moncler jackets sale that it does not matter to the company where the programme is being viewed. “Because we are picking it up on both sides. If everyone shifts moncler outlet to watching content on demand, well actually we’re as heavily invested in cheap moncler jackets that as Cheap Moncler Jackets we are in free to air moncler outlet.